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Oct
26
37 Signals, the superstar web application company responsible for Basecamp and Backpack (among others), has released their fantastic book “Getting Real” in two additional formats, including a free online version. You can now read the book for free online (HTML), purchase a PDF for $19, or purcahse a printed edition of the book for $29 from Lulu.com.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It’s not as hard as you think if you Get Real.
I highly recommend picking up a copy of this book if you are interested in development methodology that breaks the rules of traditional software development.
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I’ve been waiting for quite sometime to buy this book (finishing a long list of books is quite tiresome :P), and now it’s free!
Great things in life is sometime free