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Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, and his team over at Digital Ethnography have put together a fantastic video that does a great job of capturing the essence of the modern web (too often referred to as Web 2.0).

I find this video insightful because it acknowledges the advancements made in information architecture driven by the web standards/development community. The better understanding of information and how it relates contextually to ourselves and our environment is reshaping the way we interact on the web, and even in the offline world.

The Machine is Us/ing Us

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